![]() Although the sisters liked their respective jobs, they weren’t impacting lives as they wanted. In 2013, Taniya too joined her sister in Mumbai, working for IBM as a consultant after her MBA from IIM-Lucknow. It was around this time when Taniya and I began thinking about starting our venture,” recalls Sujata. “After earning my engineering degree and MBA, I worked in the branding and steel industry, following which I applied for a PhD at IIT-Bombay to study e-commerce businesses. Their childhood was filled with memories of seeing the collection of sarees owned by their mother and grandmother. Never living in one particular city for an extended period, they mostly grew up living in the eastern part of India, witnessing a lot of different cultures, cuisines, communities and sartorial choices. The sisters grew up in a family that moved around different parts of the country given their father’s transferable job in the Indian Railways. If you want to wear a saree today, you can just pick it up from one of our stores and wear it,” she adds.Ĭo-founders of Mumbai-based Suta: Taniya and Sujata Biswas (Image courtesy Suta) “We are getting into a lot of verticals, but we are known as a one-stop-shop for sarees. In addition, the venture is already into loungewear, home decor, handbags, jewellery, etc. The brand has recently launched a line of men’s kurta and is soon getting into women’s kurtas. “Suta is an amalgamation of our collective desire to make a positive impact on-ground to ensure the legacies of our precious crafts and weaves find a place in the modern context,” says Taniya. What began as a passion project to “explore our creative curiosities and personal inspirations” has in nearly six years turned into a business that has generated about Rs 50 crore in revenue and created a “happy place” for over 150 full-time employees. We have 16,000 weavers and artisans who work with us on a contractual basis and also provide employment to their family members,” says Sujata, speaking to The Better India. Despite having no background in fashion or textiles, both of us felt a strong urge to start a brand that would positively impact the weaver and artisan community and revive the dying art forms of India. On silk and cotton, we employ techniques like hand batik, block-printing, embroidery, etc. “Our brand is largely known for its range of cotton sarees from different traditions, but we also work with the purest mulberry silk as well, handloom ikats and linen, amongst others. ![]() Learn How to Build Your Own Business From Scratch, From The Suta Sisters Known primarily for their exquisite range of cotton sarees, in varieties of jamdani weave, mulmul, malkesh, banarasi, amongst others, Suta is a venture with a cause. Set on positively impacting weaver and artisan communities, they ensure that their traditional crafts thrive. Sujata and Taniya Biswas gave up their cushy corporate careers on 1 April 2016 and dedicated themselves entirely to building a brand called Suta (meaning ‘thread’).
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